SEO Tips and Best Practices
To maximize the usefulness of a website, new or current customers must be able to find it by searching for it using Google or another search engine. These pages were created specifically to provide tips and advice on how to achieve this goal.
SEO stands for Search Engine Optimization and this term refers to the strategies that will place your site at the top of the Search Engine Results Pages (SERPs).
SEO Guides
Basic SEO Principles
If you are new to SEO, this is the place to start. This explains how search engines choose the order of the sites on the SERPs and how you can use that knowledge to put your site at the top of the SERPs.
Link Building Using Directories and Other Google Indexed Sites
Updating online business directories and other useful websites will not only help your Google PageRank, but new customers using these directories will be able to find your site.
Link Exchanging
One of the best ways to increase your PageRank is by link exchanges with other sites and similar businesses. This guide shows you how.
Keywords and Quality Content
No matter how many inbound links you have, if you don't have quality content on your site, all your efforts might be wasted.
Interlinking Using Social and Business Networking Sites
This is a strategy that can increase your PageRank using social and business networking websites.
Don't Get Banned from Google!
Unethical SEO practices can get you banned from Google. Permanently. Find out how to avoid this and which practices Google considers unethical.
Advanced SEO: The Science of Search Engine Algorithms and Google's PageRank
A more scientifically accurate description, including mathematical formulas.
Debunking Common SEO Myths
This page explains why hiding keywords on your home page or hiring an SEO expert won't instantly put your website at the top of the SERPs and why you should mistrust anyone asking for money to do this for you.
Resources
Useful Tips from SEO Blogs
Blogs written by SEO professionals providing useful tips and advice for the DIY internet marketer.
Academic Papers on Search Engine Algorithms and Google's PageRank
Search engine algorithms and Google's PageRank are of interest to many academic disciplines, including scientific computing, computer science, semantics, linear algebra, statistics, and applied mathematics. Most of what we understand about Google's PageRank and search engine algorithms is derived from these papers.